Adoratorio Studio rebranded luxury eyewear retailer Indice for its 10th anniversary by repositioning it as "The Eyewear Lounge"—a welcoming, culture-driven destination rather than a traditional optical store. Inspired by the shop's interiors, the new identity features a flowing logo based on the curves of a De Sede sofa (which also resembles an eyelash), a muted color palette drawn from the space itself, and a mix of expressive typography and soft film-style photography. The result is a brand system that reflects the store's atmosphere of craftsmanship, intimacy, and slow, considered shopping, making the visual identity feel like a natural extension of the physical experience.