Figma's nested folders are a long-requested feature that helps growing teams stay organized. Creating the feature required rebuilding the company's content and permissions system from scratch. The team abandoned traditional product development in favor of leading with code, blurring roles across engineering, design, and product, and replacing handoffs with ongoing collaboration and shared craft. Customer feedback from early-access programs and community outreach shaped the rollout, which is expected to reach all users within a few weeks.