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Google's classic Search button is gone in a new AI-first homepage
Google is testing a radically stripped-down homepage that replaces the classic Search button with AI-focused shortcuts for brainstorming and file analysis.
What: Google is experimenting with an interface for logged-out users that removes the traditional 'Google Search' button, replacing it with shortcuts for 'Create images', 'Ask about files', and 'Brainstorm'.
Why it matters: Google is transitioning its primary landing page into an AI-native utility rather than a simple index, aiming to habituate users into interacting with Gemini-powered tools before even performing a traditional keyword query.
Decoder
- Logged-out users: People accessing a service without authenticating to a personal account, which typically limits personalization and data retention features.
Original article
Google is testing a version of its homepage where the search button is replaced with an AI Mode button. The new interface allows users to ask about files and use the Brainstorm function without having to log in. Logged-in users are also able to generate images. Ask about files allows users to attach a file before submitting a question, and Brainstorm helps users explore ideas.
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