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How Standardizing Product Telemetry Reduced Time to Insight by 97%

How Standardizing Product Telemetry Reduced Time to Insight by 97%

Data Salesforce
Salesforce cut time-to-insight for product metrics by 97% by replacing fragmented pipelines with a standardized Product Data Platform.
What: The platform processes 45 billion rows daily across 2,000+ features using a common schema, eliminating manual instrumentation and team-specific data silos.
Why it matters: This shift highlights the move away from 'ad-hoc' telemetry toward centralized data infrastructure that treats product usage metrics as a core engineering product.
Original article

Salesforce standardized product telemetry through a Product Data Platform, replacing fragmented, team-specific pipelines with a common schema that automatically generates trusted product adoption metrics. The platform processes 45 billion rows per day across 19,000 events and 2,000+ product features, cutting time to insight and reducing manual instrumentation work to a few hours.

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