The Belfry Hotel & Resort has unveiled a new brand identity by Thissaway to coincide with major investments in its facilities, including a new conference centre and wellness hub. The rebrand is built around the historical meaning of a belfry—a bell tower that brings people together—which reflects the resort's role as a destination for celebrations, events, and shared experiences. The updated identity features a refined bell symbol, contemporary serif typography, an expanded colour palette, and a flexible system that extends across the resort's spa, club, dining venues, signage, digital channels, and marketing materials.