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Instagram introduces a redesigned wordmark
Instagram has updated its wordmark for the first time in a decade, opting for a cursive-inspired font that has drawn both praise and comparisons to 'Instagzam'.
What: Head of Instagram Adam Mosseri announced the redesigned wordmark, which replaces the 2016-era branding with a more stylized, modern, and cursive-based aesthetic.
Decoder
- Wordmark: A distinct text-only typographic treatment of a brand's name used as a logo.
Original article
Instagram has introduced a redesigned wordmark for the first time since 2016, giving its name a sharper, more modern look while keeping references to the original style. The new cursive-inspired lettering has received mixed reactions, with some praising the fresher design and others joking that the stylized “r” makes it look like “Instagzam.” Instagram has not said whether the wordmark update will be followed by broader visual changes, such as a new app icon.
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