Seiko's Designers Let Their Imaginations Run Wild with a New Generation of Watches

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Seiko's Designers Let Their Imaginations Run Wild with a New Generation of Watches

Seiko's 'Power Design Project' annual exhibition highlights experimental watch designs, including cat-shaped hands and maze-like indices, to showcase the creative limits of analog technology.

What: The exhibition features unconventional design concepts from Seiko's in-house designers, aiming to engage audiences beyond traditional watch collectors.

Original article

Seiko's annual Power Design Project returned to Japan House London, letting in-house designers experiment freely with unconventional watch elements like dials, hands, and indices.

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