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The truth is we are in sales

The truth is we are in sales

Design It's Nice That
Creative professionals can demonstrate their value more effectively by presenting work through hard business metrics rather than subjective quality assessments.
What: Creative leader Katie Cadwell suggests that designers and creatives should frame their career progress by tracking outcomes like revenue growth, stakeholder buy-in, and project efficiency to align their goals with business objectives.
Why it matters: Creatives who adopt the language of sales and data demonstrate a higher level of maturity that appeals to business-focused stakeholders.
Takeaway: At the start of your next project, explicitly define the business metric (e.g., funding raised, lead conversion) you plan to measure, and document the 'before and after' to create a data-backed case study.
Original article

Creative progress can be measured by tying work to business outcomes rather than relying solely on subjective judgments of quality. Success metrics might include revenue growth, funding raised, user engagement, stakeholder buy-in, project approvals, or other goals defined before the work begins. Creative leaders can also track testimonials, projects completed, teams led, presentations given, and before-and-after comparisons to demonstrate both personal growth and the tangible impact of their work.

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