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The Biggest Dogs in Streaming Want You to Use Only Their App
Major streaming platforms are shifting from a subscriber-growth model to a bundling war to become the primary interface for all television content.
What: YouTube and Roku are aggressively positioning themselves as one-stop shops for streaming, including YouTube integrating Peacock content for some subscribers.
Why it matters: Control over the entry point to a household's TV viewing is becoming more valuable than the content itself, as platforms compete to aggregate fragmented services into a single UI.
Original article
YouTube and Roku are racing to become one-stop shops for all of the content people watch on their TVs. Some paying YouTube subscribers will soon have access to content from Peacock as part of a recent deal between the two companies. The streaming wars have now morphed into a bundling war. The biggest streaming companies no longer just want to have the most subscribers - they also want to be the main entry point to everything streaming has to offer.
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