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The Infinite Scroll Was a Design Crime. Now Meta is Paying for It

The Infinite Scroll Was a Design Crime. Now Meta is Paying for It

Design Web Designer Depot
Meta is facing legal scrutiny in a federal trial over claims that the infinite scroll interface was intentionally designed to compromise user willpower.
What: State attorneys general are arguing that the addictive nature of endless feeds is a result of manipulative design choices aimed at increasing engagement at the cost of user autonomy.
Why it matters: This indicates a transition toward holding platform designers and product owners legally accountable for behavioral engineering techniques.
Decoder
  • Infinite scroll: A web design technique that loads new content continuously as the user reaches the bottom of the page, eliminating natural stopping points.
Original article

State attorneys general are arguing in a federal trial that Meta's endless feed was engineered to break human willpower.

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