The world's oldest football club, Sheffield FC, has unveiled a radically simplified circular logo for the 2026–27 season, replacing its historic shield, figures, and traditional design elements with a modern roundel intended to reflect its unique heritage and improve digital versatility. While the club says the redesign marks a new chapter, many fans have criticised it as generic, poorly executed, and disconnected from the club's 169-year identity, arguing that modernization could have preserved more of its historic character.