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Art school students and Bob Design brand refresh a 750-year-old London market with collaged pictograms
Design studio Bob collaborated with Croydon School of Art students to rebrand a 750-year-old London market using inclusive, community-driven pictograms.
What: The project produced a custom typeface and modular wayfinding graphics inspired by Surrey Street Market’s history, facilitating public consultations to ensure local stakeholders were represented in the design language.
Decoder
- Wayfinding: The process of using visual design elements to help people navigate a physical environment and identify where they are.
Original article
London's 750-year-old Surrey Street Market has unveiled a new visual identity created by design studio Bob in collaboration with students from Croydon School of Art. Inspired by the market's history, architecture, and community, the identity features a custom typeface, playful wayfinding, and inclusive graphics developed through workshops and public consultation. The project celebrates the market's heritage while giving it a vibrant, contemporary look shaped by local voices.
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