John Ternus Should Reverse Apple's Slide Down the Advertising Slippery Slope

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John Ternus Should Reverse Apple's Slide Down the Advertising Slippery Slope

Apple’s decision to show ads in Maps risks eroding its reputation for user privacy, potentially alienating customers who equate ads with tracking.

What: John Gruber argues that Apple should return to the standards of Tim Cook's 2014 privacy manifesto. While Apple's technical implementations for ads in Maps are privacy-first, the visual presence of ads causes users to believe they are being tracked.

Why it matters: Apple's brand relies on the perception of privacy, and visible advertising inherently conflicts with the 'you are not the product' narrative that justified Apple's premium pricing.

Original article

John Ternus should return Apple's privacy policy to its 2014 clarity.

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