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Fold7Design gives the National Year of Reading a passion-led identity
Design
The-brandidentity
Fold7Design is rebranding the UK's 2026 National Year of Reading by framing literacy through existing hobbies rather than as an academic obligation.
What: The agency developed a 'Go All In' identity strategy, linking reading habits to interests like gaming, fashion, and sports to broaden audience reach.
Original article
Fold7Design created the branding for the UK's National Year of Reading 2026 around the idea of "Go All In," encouraging people to discover reading through their existing interests—such as sport, gaming, music, or fashion—rather than treating it as a duty.
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