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Holographik's identity for Veda treats coins as ancient artefacts
Holographik designed a visual identity for Veda that treats crypto assets as historical artifacts, eschewing neon fintech tropes for tactile sophistication.
What: The branding project uses custom 3D illustrations, metallic textures, and refined typography to represent the underlying architecture of Veda's crypto vaults as tangible, ancient-inspired objects.
Why it matters: By borrowing from the aesthetics of traditional high-value banking and history, Veda differentiates its product from the hyper-digital, speculative aesthetic common in early crypto branding.
Decoder
- Crypto vault: A secure storage mechanism, often utilizing smart contracts or multisig wallets, to lock and manage digital assets.
Original article
Instead of relying on the generic visual language common in crypto, Holographik created a distinctive identity for Veda by reimagining the familiar coin as a symbolic artifact inspired by ancient stores of value and knowledge. Each 3D coin represents the underlying architecture of a specific crypto vault, combining custom illustrations, metallic materials, and restrained typography to balance trust, memorability, and sophistication. The result is a brand system that feels tangible and timeless while standing apart from typical fintech aesthetics.
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