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Designing Fast and Slow
Andy Budd argues that friction between designers and business partners stems from conflicting views on decision-making: one treats choices as costly, the other as cheap bets.
What: The article suggests the core disconnect is not speed, but whether a decision is reversible, framing design as a 'chess' game of calculated moves versus the 'poker' of rapid business iterations.
Why it matters: This illuminates the cultural rift in product organizations where design teams often focus on long-term systemic integrity while business leadership prioritizes high-velocity, low-cost testing.
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