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Landor Designs Human-centric Trackside Experiences for McLaren Racing
McLaren Racing introduced a new mobile three-story Team Hub and redesigned garage experience at the Barcelona Grand Prix, developed by agency Landor.
What: Landor designed new physical environments for the McLaren Mastercard Formula 1 team, focusing on human-centric trackside spaces designed to support hospitality and operational efficiency.
Why it matters: As Formula 1 grows as a commercial product, the physical footprint of teams is being professionalized to mirror high-end corporate hospitality spaces, signaling the sport's shift toward luxury marketing.
Original article
Landor has designed a mobile, three-storey Team Hub and updated Garage experience for the McLaren Mastercard Formula 1 Team, debuting at the Barcelona Grand Prix.
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