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JKR helps Schweppes rediscover its sparkle with a heritage-inspired redesign

JKR helps Schweppes rediscover its sparkle with a heritage-inspired redesign

Design Creative Boom
Schweppes has launched its largest rebrand in generations, reinstating its leopard mascot Clive and a heritage-inspired platform to re-establish its premium positioning.
What: Working with JKR, Studio.One, and Mischief, Schweppes unveiled a new global identity, the platform "With Time Comes Taste," and brought back its 1999 leopard mascot, Clive. The redesign draws from the brand's 240-year history since Jacob Schweppe founded it in 1783, using historic typography and fountain illustrations, with a global rollout continuing through 2026.
Why it matters: This rebrand indicates how established brands are leveraging their deep heritage to differentiate and reclaim premium market space in response to growing demand for sophisticated non-alcoholic options and craft beverages.
Original article

Schweppes has unveiled its largest rebrand in generations, introducing a new global identity, the heritage-inspired platform With Time Comes Taste, and the return of its leopard mascot Clive as it seeks to re-establish itself as a premium drinks brand rooted in more than 240 years of innovation. Drawing on historic design elements and its pioneering role in carbonated beverages, the refresh modernizes packaging and marketing while emphasizing craftsmanship, quality, and the growing demand for sophisticated non-alcoholic drinks, with the rollout continuing globally through 2026.

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