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Clay Global rebrands the ‘Google for the semiconductor industry'
Clay Global modernized the brand identity for Partstack by simplifying complex semiconductor search interfaces into a cleaner, more readable design language.
What: The agency updated Partstack’s wordmark and illustration system, replacing legacy visual clutter with a high-contrast interface designed to help engineers compare minute differences between thousands of electronic components.
Why it matters: In data-dense industries like hardware supply, visual restraint and clear typographic hierarchy are functionally more important than aesthetic novelty.
Original article
Clay partnered with Partstack to modernise its brand and redesign its website, focusing on helping users navigate thousands of similar electronic components more easily. The refresh includes a simplified version of the existing logo, a new lowercase wordmark, updated typography, and a flexible illustration system combining technical drawings with product renders. The redesign centres on improving the search experience, using a restrained visual style, clear hierarchy, and highly readable interfaces to make key product differences easier to understand and compare.
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