KFC has unveiled a major global rebrand developed with JKR, refreshing everything from its logo, typography, packaging, and digital presence to restaurant interiors and staff uniforms. Built around a standardized version of its iconic bucket and a more expressive visual system, the redesign aims to strengthen global consistency, celebrate the brand's heritage, and transform KFC from a traditional quick-service chain into a more immersive, experience-driven destination through redesigned restaurants, cultural activations, and new customer touchpoints.