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Apple to Raise Prices Due to Memory Chip Crunch
Apple is set to increase consumer hardware prices due to a sharp rise in memory and storage chip costs caused by the ongoing AI infrastructure boom.
What: Memory and storage chip prices have quadrupled since 2025 as large-scale AI data center deployments consume available supply, forcing Apple to adjust product pricing ahead of upcoming launches.
Why it matters: The insatiable demand for high-bandwidth memory in AI clusters is creating a supply-chain bottleneck that is now directly impacting consumer electronics pricing.
Original article
The surging costs of memory and storage chips are prompting Apple to raise its prices on its products. Apple's next major product launch is likely to be in September, but price increases could come sooner. The AI infrastructure buildout is eating up supplies for memory and storage chips. Prices have quadrupled since last year, and they're expected to continue increasing into 2027.
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