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Instagram looks to take on streaming services with longer-form, episodic, and live formats for its TV app
Instagram is aggressively expanding its living room footprint by testing episodic series and Live TV features on its television app.
What: Instagram is rolling out its TV app to Samsung televisions while adding channels, horizontal video support, and casting functionality from mobile devices to compete with streaming services like Netflix.
Why it matters: Meta is shifting from a mobile-first social feed to a broader entertainment platform, signaling an attempt to capture long-form viewing time that traditionally belongs to dedicated streaming platforms.
Original article
Instagram is experimenting with longer-form content, episodic series, and Live TV. It is testing a Series feature for Reels designed to make it easier to keep up with serialized content. Instagram's TV app is being rolled out to Samsung TVs. The app has received several new features, including channels, the ability to cast from a mobile device, and support for horizontal videos and stories.
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