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Google Investing in ‘Backrooms' Studio A24
Google is investing in film studio A24 to research AI tools for movie production, though the deal excludes access to A24's private data.
What: Google is making a multiyear, nonexclusive investment in A24 focused on AI-driven filmmaking tools, building on existing efforts by the studio to develop AI-generated storyboards.
Why it matters: This partnership reflects a strategic trend where tech giants seek to align with creative content leaders to validate and refine generative AI research for specialized professional workflows.
Original article
Google is investing in A24, the independent movie studio that released the hit, 'Backrooms'. The investment is part of a new AI research partnership between the two companies aimed at creating new tools for movie production and distribution. The multiyear, nonexclusive deal will likely involve the studio's roster of artists, but it won't give Google access to A24's data. A24 is already developing an application for AI-generated storyboards.
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