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Have your views on AI changed? Here's what our creative community had to say

Have your views on AI changed? Here's what our creative community had to say

Design Creative Boom
A year after peak AI anxiety, creatives who tested tools like Gemini 3 on real client work mostly found them not ready for production.
What: Creative Boom surveyed members of The Studio, their private creative community, on how AI views have evolved since May 2025. Photo retoucher Sandrine Bascouert tested Gemini 3 and Flux Kontext on a major brand portrait job, burning through 4,000 credits on 10 images with most work redone manually. Responses split between firm opponents citing copyright theft and environmental costs, pragmatic testers who found tools unreliable for production work, and selective users who apply AI only to administrative tasks while keeping creative work human.
Why it matters: The shift from debating whether AI is coming to learning where tools actually work versus where they fail suggests the creative industry has moved past denial into empirical testing, with early professional use revealing a performance ceiling well below the marketing hype.
Decoder
  • OFFF Barcelona: Annual design and creativity conference in Barcelona, one of the major events where designers discuss industry trends and evaluate new tools.
  • Flux Kontext: Adobe's generative AI tool integrated into Photoshop for context-aware image generation and retouching, part of Photoshop's credit-based AI features.
  • The Studio: Creative Boom's private, paid community for creative professionals to discuss industry issues.
Original article

The conversation around AI in creative industries has shifted from pure anxiety to a more complicated debate about how to live and work with a technology that is now impossible to ignore. Many creatives still oppose generative AI because of concerns over copyright theft, environmental costs, and job losses, while others who tested the tools professionally found them unreliable and not yet ready for high-end creative work. At the same time, some designers and artists see value in AI for repetitive or administrative tasks, while arguing that human creativity, taste, and originality remain essential and difficult to replace.

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