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Amazon launches 30-minute delivery across the US
Amazon undercuts DoorDash and Instacart with $3.99 30-minute delivery, expanding to tens of millions of Prime members by year-end.
What: Amazon launched Amazon Now, a 30-minute delivery service, in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, expanding to tens of millions of customers by year-end. Prime members pay $3.99 per order versus $13.99 for non-Prime, covering thousands of items including groceries, electronics, and household essentials.
Why it matters: This shows Amazon using its massive fulfillment infrastructure to compete directly with venture-backed quick-commerce startups (DoorDash, Instacart, Uber Eats) by absorbing delivery costs into Prime membership, making the $139/year subscription increasingly sticky while starving competitors of market oxygen.
Original article
Amazon Now is now widely available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle.
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