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Linn Fritz looks at the lighter side of life
Illustrator and animation director Linn Fritz creates joyful, simple characters for major brands like Apple and Nike, while co-founding Panimation to support women, trans, and non-binary people in the industry.
What: Swedish artist Linn Fritz, based between London and Amsterdam, produces playful, humor-filled illustrations and animations for clients including Apple, Nike, Spotify, and MTV. She co-founded Panimation with Bee Grandinetti and Hedvig Ahlberg, a global community challenging the male-dominated animation industry by supporting women, trans, and non-binary individuals.
Why it matters: Fritz's work and advocacy with Panimation highlight the importance of cultivating diverse communities and personal artistic expression, even in commercial creative fields, pushing back against a sole focus on "productivity, efficiency, and ROI."
Original article
Linn Fritz creates playful, joy-driven illustrations and animations for brands like Apple and Nike, embracing simplicity, humor, and imagination while promoting inclusivity in the animation industry through Panimation.
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