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Why all content is fundamentally words
Despite diverse digital formats, all content fundamentally relies on words for accessibility through alt text, transcripts, and screen readers.
What: The article argues that clear, accessible writing is the foundation of inclusive content design because non-textual digital content (images, videos) is often converted to words via alt text, transcripts, captions, and screen readers. Text-based HTML remains the default, with visual elements serving as supportive enhancements.
Why it matters: This highlights the often-underestimated importance of foundational writing and accessibility principles in content creation, reinforcing that visual design alone cannot guarantee universal understanding or access.
Takeaway: When designing or developing content, prioritize accessible text alternatives (e.g., alt text, captions, transcripts) for all visual or auditory elements to ensure broader usability.
Original article
Although digital content can appear as images, videos, charts, or interactive elements, accessibility often turns all of it into words through alt text, transcripts, captions, and screen readers. Clear, accessible writing is therefore the foundation of inclusive content design. Text-based HTML is the default format. Visual elements are supportive additions that can enhance understanding for some users, such as people with dyslexia or cognitive disabilities.
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