Kontrapunkt extended Copenhagen's JUNO the bakery into a restrained identity and packaging system built around white paper, subtle blue accents, simple duotone illustrations, and the bakery's blue peacock mascot. Its Danish Butter Cookies use the same quiet visual language. COPUS and Tommy Campbell carried the identity into JUNO's first online shop, using blue sparingly for highlights, product tiles, and the add-to-cart button to make the digital experience feel like a window into the physical bakery.