DEVOURED
Studio Kiln designs an identity for Reset that adapts like its app
Design
The Brand Identity
Studio Kiln created a dynamic visual identity for Reset that mimics the app’s personalized approach to health.
What: Studio Kiln developed a flexible branding system for the weight-loss app Reset, utilizing modular typography and responsive graphic elements to avoid the constraints of a rigid visual language.
Deep dive
- Built to mirror the app’s personalized meal guidance experience.
- Uses an adaptive visual system instead of a fixed logo or static layout.
- Maintains core recognition while allowing the identity to shift across diverse contexts.
Original article
Studio Kiln's identity for Reset reflects the weight-loss app's personalized approach to eating, building flexibility and responsiveness directly into its visual system. A dynamic identity uses typography, color, imagery, and graphic elements that can shift across different contexts while maintaining a recognizable core. The result gives Reset a distinctive presence without locking a product built around personalized meal guidance into a rigid visual language.
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