Afternow redesigned healthcare transportation platform Kinetik around painterly city landscapes inspired by the view from a car window, replacing conventional clinical imagery with a warmer visual language built from purple, deep greens, gold, salmon, and lavender. GT Alpina provides expressive editorial typography, DM Sans supports accessible product interfaces, and AI-generated landscapes are carefully art-directed with documented prompts to maintain consistency. The identity extends across four products through a shared design system containing more than 300 components and 2,000 screens, using tokens to adapt spacing, density, and accessibility for administrators, transportation providers, and elderly patients.