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Apple Is Finally Ready to Enter Its Next Big Category: the Smart Home
Apple is set to expand its smart home ecosystem with a new hub, updated HomePod mini, and a TV set-top box arriving October 13.
What: Apple is preparing a launch of several smart home devices on October 13, including a new central hub, an upgraded HomePod mini, and a refreshed Apple TV. The company is actively collaborating with third-party manufacturers to broaden support for its Siri-based home platform.
Why it matters: This expansion suggests Apple is finally attempting to standardize its fragmented smart home offering by creating a dedicated hub and deeper ecosystem integration to compete with established platforms like Amazon Alexa and Google Home.
Original article
Apple is preparing to launch several smart home devices on October 13. The company plans to ship a smart-home hub, an updated HomePod mini, and a new TV set-top box. The company is developing a broader smart-home ecosystem that expands on HomeKit software and supports new categories of connected products. It is also working with third-party manufacturers on devices designed for the Siri AI home platform.
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