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Murri unveils RCD Espanyol de Barcelona brand identity

Murri unveils RCD Espanyol de Barcelona brand identity

Design Abduzeedo
Murri revamped RCD Espanyol de Barcelona's brand identity by blending historical Catalan poster aesthetics with a flexible, modern typographical system.
What: Design agency Murri introduced 'Perico Type', a custom typeface influenced by the soccer club's traditional blue-and-white stripes, to unify assets across digital and physical environments.
Original article

Murri's refreshed identity for RCD Espanyol de Barcelona preserves the soccer club's history while creating a more flexible visual system for modern applications. Custom Perico Type typography draws on Catalan poster traditions and the club's blue-and-white stripes, supported by graphic elements derived from its visual heritage. The system is designed to work consistently across stadium environments, digital platforms, merchandise, and communications while keeping the club's established identity recognizable.

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