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John Ternus has big plans to make Apple ‘leaner' and release more products
Apple CEO John Ternus is restructuring the company to eliminate management layers and accelerate the pace of product releases.
What: Ternus is moving to reduce the number of engineering program managers and is exploring a shift away from strictly seasonal product launch cycles to favor more frequent, experimental releases.
Why it matters: This indicates a push for greater organizational agility and a desire to boost revenue through more consistent service-based offerings rather than relying solely on annual hardware cycles.
Decoder
- Engineering Program Manager (EPM): A specialized project management role at Apple that bridges the gap between hardware engineering, software development, and supply chain operations.
Original article
Apple CEO John Ternus reportedly wants a leaner organization focused on engineering, with fewer management layers and more frequent product releases. Apple has dismissed some engineering program managers, while Ternus is considering a less seasonal launch schedule and more experimental products. The plans also include growing services revenue through new offerings and existing products.
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