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Pentagram creates dynamic bilingual identity for Design Doha Biennial 2026
Design
Design Week
Pentagram designed a bilingual identity for the 2026 Design Doha Biennial that uses a unified grid to treat Arabic and English typography with equal weight.
What: The system replaces static branding with an interconnected grid of lines and typography, using a consistent palette of travertine, maroon, and orange across all sub-programs.
Deep dive
- System designed to treat Arabic and Latin scripts as equal visual elements
- Employs a dynamic, grid-based connectivity logic for typography
- Modular branding allows distinct sub-brand expressions within one visual language
Original article
Pentagram's identity for the 2026 Design Doha Biennial replaces a static logo with a flexible typographic system built around connectivity and equal treatment of Arabic and English. Extended strokes stretch between elements like mapping lines or network constellations, while regional travertine beige and deep maroon are combined with bright orange and the blue established by the inaugural edition. The same structural logic extends across sub-brands and exhibitions, allowing individual programs to develop distinct expressions while remaining part of a coherent bilingual system.
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