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The Making of Grand Theft Auto VI
Rockstar Games' Grand Theft Auto VI is so anticipated that it is forcing competing entertainment companies to shift their entire release schedules.
What: Grand Theft Auto VI is scheduled for release on November 19 and is on track to become the most expensive video game in history.
Why it matters: The release demonstrates how singular, massive intellectual property can exert gravitational pull on the entire global entertainment industry, dictating market timing.
Original article
GTA VI is expected to be one of the biggest entertainment releases in history when it comes out on November 19. Its immediate predecessor is the best-selling nonmobile game of all time. The game's release is causing other entertainment companies to delay products until next year because they know GTA VI will suck up the planet's attention for most of November. It will almost certainly be the most expensive video game ever created. This article looks at how Rockstar Games built what is expected to be the biggest video game blockbuster of all time.
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