Studio Herrström's identity for Sony Music imprint Milkshake combines references from car culture, flavored drinks, and pop music into a single energetic visual language. The original splash mark has been redrawn as a rounded emblem inspired by fluid, metal, and reflections, accompanied by neon pinks, high-vis yellows, asphalt blacks, soft lilacs, and the neo-grotesque Gates typeface. Information layouts borrow from car window permits and milk carton nutrition tables, creating structured containers for track titles, release dates, copyright information, and other details across digital and promotional materials.