Back to Devoured - October 19, 2026
DEVOURED
Together gives Clusia a four-petal mark showing AI and people at work

Together gives Clusia a four-petal mark showing AI and people at work

Design The Brand Identity
Together avoided robotic tropes in Clusia's new identity by using a four-petal motif representing humans and AI in a hybrid workflow.
What: The agency Together designed the branding for the AI assurance platform Clusia, using a blend of human-centric photography, forest-inspired palettes, and a geometric four-petal mark. Generative AI was used for initial form exploration before refinement in Cinema 4D.
Why it matters: B2B AI companies are increasingly distancing themselves from 'futuristic' blue-and-white robotic branding, opting for 'human-organic' aesthetics to build trust in enterprise products.
Decoder
  • Assurance platform: A software tool designed to verify, validate, and monitor the performance or safety of AI systems to ensure they function as expected.
Original article

Together created Clusia's identity around a four-petal mark representing multiple people and AI systems working together inside the assurance platform, deliberately avoiding the robotic visual language common to AI companies. The petals become pixels in 3D illustrations, animate through product states, and combine with Die Grotesk, Vitruv Text, forest-inspired colors, and candid workplace photography to create a system that feels technological but distinctly human. Generative AI was used to explore illustration forms before they were rebuilt and refined in Cinema 4D, while the product itself uses a restrained version of the identity with green reserved for actions, statuses, and the animated mark.

Explore all 62 articles in today's digest

Fresh dev news, AI-digested daily. Never miss a trend at devoured.fyi