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How Itaú is building generative AI for its entire customer base
Brazilian bank Itaú is scaling its generative AI strategy using OpenAI models, with its 'ia.i' assistant reaching 300,000 customers.
What: Itaú has integrated OpenAI's technology into its operations to support customer-facing AI services as part of a larger digital transformation strategy.
Original article
Itaú is applying its AI-first strategy using OpenAI models, including the ia.i assistant that reached about 300,000 customers in its first phase.
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