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Amazon's New Tablet Is a Credible iPad Rival for Much Less Money
Amazon’s new Alexa Tablet Pro is a high-performance Android competitor to the iPad that abandons Amazon's previous restrictive software ecosystem.
What: The 12-inch tablet features a 120Hz display and supports native Google Play Store access, marking a departure from the locked-down 'Fire' operating system experience.
Why it matters: Amazon is pivoting its hardware strategy to compete directly with Apple's ecosystem by dropping software silos, acknowledging that consumer utility depends on open app compatibility.
Original article
The Alexa Tablet lineup offers a more open approach to software than Amazon's previous Fire brand that lets consumers use the devices like any other Android tablet. Users can download apps from the Google Play Store and access popular services like Gmail and YouTube. Amazon previously restricted access to its own app marketplace. The 12-inch Alexa Tablet Pro is well constructed and has a smooth 12-hertz display, making it competitive with Apple's iPads.
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