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FTC Sues Amazon, Alleging It Deceived Advertisers and Drove Up Prices
The FTC is suing Amazon for allegedly manipulating advertising pricing and deceiving merchants on its retail platform.
What: The Federal Trade Commission alleges Amazon secretly inflated the minimum costs for third-party sellers to advertise on the site. Amazon's ad business generated $68 billion in 2025, ranking third globally behind Meta and Google.
Why it matters: This signals increased regulatory scrutiny into how large marketplace operators leverage their dominant position to extract hidden fees from platform participants.
Original article
The FTC has filed a lawsuit against Amazon alleging that it manipulated prices that businesses paid to advertise on its retail platform. Amazon allegedly deceived advertisers by secretly raising the minimum price advertisers had to pay. Amazon's digital-ad platform is the third-largest in the world behind Google's and Meta's platforms. It earned $68 billion from ads in 2025.
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