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Apple's Cook Says He ‘Will Miss This Work' in Final Memo as CEO
Tim Cook concludes his 15-year tenure as Apple CEO, transitioning to executive chairman while handing over leadership to John Ternus.
What: Tim Cook became Apple CEO in August 2011 and oversaw the release of the Apple Watch, AirPods, and significant hardware line expansions. John Ternus takes over as CEO, with Cook moving to a role focused on global government relations.
Why it matters: Leadership transitions at the world's largest companies often trigger strategic shifts in hardware focus and geopolitical engagement.
Original article
Despite saying he'll miss the role of chief executive officer, Tim Cook has enormous comfort in the leadership of John Ternus, his replacement. Cook took over as Apple's CEO in August 2011. His 15-year tenure included the launch of the Apple Watch, AirPods, and major expansions to the iPhone, iPad, and Mac lines. Cook will remain as executive chairman, where his role will include working with governments around the world.
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