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How Do You Measure AI's Impact on Design?

How Do You Measure AI's Impact on Design?

Design Figma
Figma’s 2026 AI Impact Index rose to 62 points out of 100, doubling its 2024 score as AI shifts from a solo tool to a collaborative workflow.
What: Figma tracked AI's impact across 639 interviews and a custom thematic-analysis dashboard. Findings show that design and product teams are increasingly using AI to synthesize cross-functional data.
Why it matters: The research signals a maturation in how organizations measure AI ROI, moving from 'productivity per task' to 'quality of collaboration' across departments.
Deep dive
  • The research involved 639 AI-moderated interviews analyzed via custom tools.
  • The AI Impact Index measures adoption, sentiment, and cross-functional utility.
  • Findings show that AI adoption is no longer limited to individual designer tasks but is evolving into team-wide collaborative support systems.
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