Can Evan Spiegel Sell the World on $2,195 Smart Glasses?

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Can Evan Spiegel Sell the World on $2,195 Smart Glasses?

Snap CEO Evan Spiegel faces a long road to mass adoption for the company's new $2,195 smart glasses.

What: Snap Inc. is positioning its latest smart glasses at a premium $2,195 price point, with internal projections suggesting consumer adoption will not reach meaningful scale until the late 2020s.

Original article

Snap's CEO doesn't expect the company's $2,195 smart glasses to take off among consumers until the end of the decade.

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