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Is Product Discovery a Phase or a Weekly Habit?
Product discovery is a continuous weekly habit rather than a fixed project phase, requiring constant customer contact to validate product direction.
What: Discovery must be integrated into weekly workflows as a 'product trio' (product, design, engineering) activity. Effective discovery relies on a high 'kill rate' of ideas and overcoming the bottleneck of customer recruiting by maintaining a standing meeting cadence.
Why it matters: Many teams treat discovery as a 'waterfall' phase, which often results in engineering work that fails to solve actual user pain points; moving to a habit-based model mitigates this risk.
Takeaway: Establish a standing weekly customer call or support ride-along on your calendar now to ensure you are receiving direct feedback on your current sprint work.
Decoder
- Product Trio: The standard cross-functional group (Product Manager, Designer, Lead Engineer) responsible for continuous product discovery.
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