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In a Big Win, Google Avoids a Breakup of Its Ad Tech Business
A federal judge ruled that Google must alter its advertising business practices but avoided the industry-shaking prospect of a corporate breakup.
What: The court ordered Google to adjust business practices to aid competitors, though specific remedial instructions remain undefined, maintaining the status quo of the company's control over internet advertising.
Why it matters: The decision signals a potential cooling in aggressive federal antitrust enforcement against major tech platforms after recent high-profile legal battles.
Original article
A federal judge has ruled that Google must make changes to its advertising business but will not have to break it up. The ruling will ensure that Google's power over the internet will remain largely unchanged. Google has been ordered to change its business practices to benefit competitors, but no specific instructions have been provided. The ruling is another sign that the federal government's attempts to rein in the power of big tech have faltered.
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