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Public Address rebrands Code.org as CodeAI to tackle AI literacy

Public Address rebrands Code.org as CodeAI to tackle AI literacy

Design Design Week
Code.org has rebranded to CodeAI, updating its visual identity to emphasize a shift toward AI literacy and data science in education.
What: Designed by the agency Public Address, the new branding replaces generic 'AI' aesthetics with code-based motifs to emphasize the technical underpinnings of AI, targeting both students and policymakers.
Original article

CodeAI has introduced a new brand identity to reflect its expanded focus beyond coding to AI, data science, and computational thinking, responding to the growing need for AI education in schools. Designed by Public Address, the identity deliberately avoids common AI clichés, instead presenting AI as code while combining technical elements with human-centered imagery to encourage critical thinking. The flexible, accessible system adapts to audiences ranging from students to policymakers while maintaining a consistent, future-focused visual identity.

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