Skogen created a new identity for GridScout that positions the utility technology company as “a reliable colleague on every pole,” balancing technical credibility with a warm, approachable character for everyone from field crews to executives. The redesign replaces a literal woodpecker logo with a more abstract symbol, introduces a scout-inspired visual system with badges, rugged typography, and workwear-inspired colors, and reinforces the brand through authentic photography and a Norwegian-language launch film. The cohesive identity is designed to support GridScout's growth while remaining practical, recognizable, and trusted across every touchpoint.