AI adoption in product teams is shifting from ad hoc experimentation to more structured, organization-wide strategies, although progress varies widely across companies. Research and examples from firms like Fin, Amplitude, and N26 suggest that clear governance, experimentation, and cross-functional collaboration deliver stronger productivity and teamwork benefits than simply encouraging AI use. At the same time, AI is blurring the boundaries between design, engineering, and product roles, creating both new opportunities and new challenges as companies work out how to adapt their culture, workflows, and responsibilities.