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Meta Introduces Muse, an AI Agent That Can Send Your Emails and Book Your Travel
Meta’s Muse AI agent can now autonomously navigate third-party apps to perform tasks like booking travel or purchasing items via WhatsApp.
What: Muse AI integrates with Spotify, Ticketmaster, Shopify, Gmail, and OpenTable to execute user commands. The service is free, with premium usage tiers costing $20 or $100 per month.
Why it matters: Meta is shifting its core apps toward autonomous agency to maintain engagement, moving beyond content consumption to service orchestration.
Decoder
- AI Agent: Software designed to perform tasks autonomously by interacting with other applications, websites, and user interfaces on behalf of a human.
Original article
Meta's new Muse AI agent can act as a personal digital assistant, autonomously using software apps and websites on behalf of users. It can be instructed to send emails, book travel reservations, make online purchases, and more through an app or WhatsApp. Muse AI can connect to Meta's other apps to learn more about its user. It can also link to third-party apps like Spotify, Ticketmaster, Shopify, Gmail, and OpenTable. The Muse app is free but has limits on usage, which users can pay $20 or $100 a month to increase.
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