Apple's secretive core technology development teams had already been studying foldable phones well before Samsung released the first Galaxy Fold in 2019. The company is set to unveil its first foldable phone today. The phone will feature a roughly 7.8-inch interior display considerably wider than those on many Android foldables. Apple was targeting a price of $1,999 early in development, but it has more recently been discussing pricing the foldable product as high as $2,199.